IcyShot - The Wedding Zine
A digital edit by the Frozen Mixology Company
Service
Launching The Wedding Zine
Tasks
Digital Campaign
Editorial Design
Year
March 2020
CONCEPT of The Wedding Zine
IcyShot : TWZ is a quarterly digital edit, which aims to connect with the current client database and acquiring the new customers those work in event industry, or soon hosting a new event. The Edit features the wedding trend in the season, highlight the event of the quarter that IcyShot participates, also introducing their new or exclusive flavors.
Digital Activities
Including:
* Email & Whatsapp Blast
* Social Media Advertising
Achievement:
* Direct inquiries from Email & Whatsapp Database regarding the order for upcoming events in Autumn & Winter 2020, conversion rate of: 42,5 % .
* Direct Inquiries from Social Media Advertising, conversion rate of 68,5%.
