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IcyShot - The Wedding Zine

A digital edit  by the Frozen Mixology Company


Launching The Wedding Zine


Digital Campaign

Editorial Design


March 2020

CONCEPT of The Wedding Zine 

IcyShot : TWZ is a quarterly digital edit, which aims to connect with the current client database and acquiring the new customers those work in event industry, or soon hosting a new event.  The Edit features the wedding trend in the season, highlight the event of the quarter that IcyShot participates, also introducing their new or exclusive flavors. 

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Digital Activities


   *  Email & Whatsapp Blast

   *  Social Media Advertising



   * Direct inquiries from Email & Whatsapp Database regarding the order for upcoming events in Autumn & Winter 2020,  conversion rate of: 42,5 % .

  * Direct Inquiries from Social Media Advertising, conversion rate of 68,5%. 

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Motivational Video : When in Quarantine...

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