Runway Central Building
In 2017, the latest edition of Runway ‘new-store’ might just be the most trendily subdued but utterly chic, compared to its 5 other siblings in the conceptual fashion retail chain by Global Link Corporation. Designed by Italian architecture studio OffArch.
Service
Art Direction, Interior
Photography
Service
Soft Opening Event
& Media Strategies
Year
2017
In April 2010, RUNWAY boutique, a contemporary store with over 1000 square meters, opened as a multi brand-store in Ho Chi Minh City, fully dedicated to luxury. The aim of RUNWAY is to bring into Vietnam, contemporary and exceptional brands from all over the world.
Not many in this local market does laid back elegance quite like Runway. Its pioneer-style products and decor tropical plants sit proudly in the minimal setting, architectural interior. In 2017, the latest edition of Runway ‘new-store’ might just be the most trendily subdued yet from the Italian architecture studio OffArch.
In Collaboration with ODLab
Publication of the
F
ounder
Image by Anna Sullivan • iam_os • Vinícius Müller • Patrick Schneider •
• Bobby Haasnoot • Simone Savoldi • Jesse Collins • _evstratov_ •
SOFT OPENING & MEDIA SOLUTIONS
Our Soft Opening media & event solutions brought instant results in brand awareness and sale, created the buzz in the market and assisted Runway Central Building to advance to the next phase of their plan.
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