/ psi: / concept retail
Y.Lux Creative was in collaboration with /psi:/ womenswear to conduct an interior photography of their new concept store.
/ psi: /
/psi:/ womenswear is a Vietnamese-based contemporary fashion label. Core value of the brand is aesthetic and quality, a combination of sculptural & contemporary art display, offers the new sophisticated vision of fashion, that was built from the standardized beauty of fine art.
Y.Lux Creative was in collaboration with /psi:/ womenswear to conduct an interior shooting of their new concept store. Our objective was to showcase the brands core through store images; their dedication to quality, timeless designs, the intellectual lifestyle, and pride of contemporary Vietnamese production.
The shooting provides a magazine worthy images with neutral color tones and minimal setting. This would support /psi:/ in competing with an array of foreign products currently dominating the local market.