O. City organics
O•City is an business on organic food and product that committed to accompany local organic farms in obtain the most difficult organic certifications (Eg.USDA...) to bring best benefits to customers.
Categories:
Food Photography
Farm Lookbook
Year
2018
O. City's vision aims to involve farmers / producers and customers in a long-term process of forming and maintaining organic ecosystems, even right in busy city life.
Product Shoot Concept:
Inspired by the timeless visual of high end culinary, we conducted a product photoshoot with dark background, featuring all fresh ingredients in the minimal setting. Meanwhile, the tea & nuts series are set in the white setting to embody the organic characteristic of those ingredients.
The Black Series
Fresh & Juicy
Locally produced, USDA certified, Seasonal served,
by Vietnamese, for everyone.
The White Series
Premium
Quality
Seasonal
Served
By Vietnamese
No Preservative
For Everyone
USDA
Certified
Farm Lookbook
Winter farm lookbook featured organic farm life far away from the busy city. The tone is cool and deep, with a gentle contrast betwwen sunlight and shadow, creating a calm and nurturing feeling.