mp by KH
mp by KH is the contemporary jewelry and home décor design house, founded by designer Khanh Hoa Tran Nhu in 2015.
Service
Service
Logo Re-Design
Art Direction
Packaging Development
Product Development
Sale Strategies
Media Coverage
Year
2016 - 2017
Founder Khanh Hoa Tran Nhu is recognized for her Scandinavian conceptual approach to modern structure in the products, still, lingering a touch of Vietnamese heritage. MayPhuong creations evoke unexceptional minds, open up to unconventional beauty of nature.
The first exhibition in 2016, Connections, with Greek Ambassador in Vietnam, also a prolific artist Nikos D. Kanellos and Vietnamese fashion designer Yen Chau Nguyen Thi, marked her name as both a contemporary designer as well as an independent artist in Vietnam market.
The Art Direction
Esmod Paris alumni, Khanh Hoa Tran Nhu founded her contemporary jewelry and home décor design house, MayPhuong in 2015, the brand is recognised and respected for her conceptual Scandinavian mind, with a subtle touch of Vietnamese root. At her core, it is her aspiration to create spectacular beauty and unexpected elegance of nature beauty. The brand DNA glows through all products, that speaks of:
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CONTEMPORARY
STRUCTURAL SHAPE
GEOMETRIC DETAILS
OUTSPOKEN VOLUMES
ASYMETRICAL
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To illustrate the brand spirit, we borrowed the Nordic landscapes for their lookbook setting, using monotone colours to emphasise the rose-gold and gold details of the products.
MARKETING SOLUTIONS, PRODUCT DEVELOPMENT
SALE STRATEGIES, MEDIA COVERAGE
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GET IN TOUCH to learn more of the insights & achievements y.Lux Creative had delivered to our client mp by KH.
