mp by KH

mp by KH is the contemporary jewelry and home décor design house, founded by designer Khanh Hoa Tran Nhu in 2015.

Service

Service

Logo Re-Design

Art Direction

Packaging Development

Product Development

Sale Strategies

Media Coverage

Year

2016 - 2017

Founder Khanh Hoa Tran Nhu is recognized for her Scandinavian conceptual approach to modern structure in the products, still, lingering a touch of Vietnamese heritage. MayPhuong creations evoke unexceptional minds, open up to unconventional beauty of nature. 

The first exhibition in 2016, Connections,  with Greek Ambassador in Vietnam, also a prolific artist Nikos D. Kanellos and Vietnamese fashion designer Yen Chau Nguyen Thi, marked her name as both a contemporary designer as well as an independent artist in Vietnam market.

The Art Direction

Esmod Paris alumni, Khanh Hoa Tran Nhu founded her contemporary jewelry and home décor design house, MayPhuong in 2015, the brand is recognised and respected for her conceptual Scandinavian mind, with a subtle touch of Vietnamese root. At her core, it is her aspiration to create spectacular beauty and unexpected elegance of nature beauty. The brand DNA glows through all products, that speaks of:

CONTEMPORARY

STRUCTURAL SHAPE

GEOMETRIC DETAILS

OUTSPOKEN VOLUMES

ASYMETRICAL

To illustrate the brand spirit, we borrowed the Nordic landscapes for their lookbook setting, using monotone colours to emphasise the rose-gold and gold details of the products. 

MARKETING SOLUTIONS, PRODUCT DEVELOPMENT

SALE STRATEGIES, MEDIA COVERAGE

GET IN TOUCH to learn more of the insights & achievements y.Lux Creative had delivered to our client mp by KH.

Significant Media Coverage

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