IcyShot : Aguascalientes
IcyShot was created in Los Cabos BCS in 2013. It was the idea of a Mexican owner of a paletería and a French mixologist , who invented the first frozen cocktail.
Aguascalientes is a beautiful city with history in Mexico. The aim to for the
E-Commerce store is to showcase their new launch 12PACK, projecting it in an ordered, straightforward and clear way.
Based on our client's particular request, we developed Shopify store based on the brand visual strategy and sale objectives. The e-commerce interface went through several FOCUSED GROUP surveys in order to adapt, improve its functions before the official launch.
One of the key objectives for this e-commerce platform is facilitating access to the 12PACK product's information, as well as its check-out process, under a dynamic navigation scheme which will be maintaining a clear purchase journey for all users.
The online store is complimented with the launch campaign, reinforcing the strategy to reach the target- market and achieve monthly sale target for Aguascalientes.
... A dynamic navigation scheme
maintaining a clear purchase journey .
... time-efficient loading, friendly interface, maintaining a clear user journey during their visit.
Image by Ari Agustian • Timur Romanov • Hush Naidoo • Trinh Minh Thu • Armin Lofty •
Andres Haro Dominguez • Lefteris Kallergis •