IcyShot : Aguascalientes
IcyShot was created in Los Cabos BCS in 2013. It was the idea of a Mexican owner of a paletería and a French mixologist , who invented the first frozen cocktail.
Service
Aguascalientes
E-Commerce Store
Platform
Shopify
Year
2020
E-COMMERCE STORE:
Aguascalientes is a beautiful city with history in Mexico. The aim to for the
E-Commerce store is to showcase their new launch 12PACK, projecting it in an ordered, straightforward and clear way.
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Based on our client's particular request, we developed Shopify store based on the brand visual strategy and sale objectives. The e-commerce interface went through several FOCUSED GROUP surveys in order to adapt, improve its functions before the official launch.
One of the key objectives for this e-commerce platform is facilitating access to the 12PACK product's information, as well as its check-out process, under a dynamic navigation scheme which will be maintaining a clear purchase journey for all users.
The online store is complimented with the launch campaign, reinforcing the strategy to reach the target- market and achieve monthly sale target for Aguascalientes.
"
... A dynamic navigation scheme
maintaining a clear purchase journey .
"
... time-efficient loading, friendly interface, maintaining a clear user journey during their visit.
Image by Ari Agustian • Timur Romanov • Hush Naidoo • Trinh Minh Thu • Armin Lofty •
Andres Haro Dominguez • Lefteris Kallergis •
