IcyShot : Aguascalientes

IcyShot was created in Los Cabos BCS in 2013.  It was the idea of ​​a Mexican owner of a paletería and a French mixologist , who invented the first frozen cocktail. 

Service

Aguascalientes

E-Commerce Store

Platform

Shopify

Year

2020

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E-COMMERCE STORE:

Aguascalientes is a beautiful city with history in Mexico. The aim to for the   

E-Commerce store is to showcase their new launch 12PACK, projecting it in an ordered, straightforward and clear way.

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Based on our client's particular request, we developed Shopify store based on the brand visual strategy and sale objectives. The e-commerce interface went through several FOCUSED GROUP surveys in order to adapt, improve its functions before the official launch. 

One of the key objectives for this e-commerce platform is facilitating access to the 12PACK product's information, as well as its check-out process, under a dynamic navigation scheme which will be maintaining a clear purchase journey for all users.

The online store is complimented with the launch campaign, reinforcing the strategy to reach the target- market and achieve monthly sale target for Aguascalientes.

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... A dynamic navigation scheme

maintaining a clear purchase journey . 

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... time-efficient loading, friendly interface, maintaining a clear user journey during their visit. 

Image by Ari Agustian • Timur Romanov • Hush Naidoo • Trinh Minh Thu • Armin Lofty • 

Andres Haro Dominguez • Lefteris Kallergis • 

© 2020 by y.Lux Creative