IcyShot : CDMX

Founded in Los Cabos BCS in 2013., IcyShot celebrates all moments with you through the unconventional frozen cocktail, in the form of a palette. 



E-Commerce Store





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CDMX is rich in culture, for it is also the capital of Mexico. The aim to for the   

E-Commerce store is not only to showcase their key product 12PACK, but also to implement the new marketing initiatives for the summer 2020. 


The FOCUSED GROUP surveys for CDMX centered around the price and promotion of the products, for an effective sale and advertising strategy. 

One of the key objectives for CDMX e-commerce platform is facilitating access to the several different key products and loyalty program, under a dynamic navigation scheme. It must maintain an easy & clear  journey for all customers. 

The visual follows the Summer concept, as the store launched in July, with a secondary vivid color palette and food-magazine-styled images. 

The online store is complimented with the launch campaign, reinforcing the strategy to reach the target- market and achieve monthly sale target for CDMX.


... A dynamic navigation scheme

maintaining a clear purchase journey . 



... time-efficient loading, friendly interface, maintaining a clear user journey during their visit. 

Image by Anatasiya Pavlova - Benigno Hoyela - Crina Parasca - Klara Kulikova - Lisa Yang - Samantha Gades - Seniia Volkova - Content Pixie - Polina-Raevskaya - Taylor Simpson - Jacalyn-Beales - Ful-Fille - Dominic Swain - Claire Ward

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