IcyShot : CDMX

Founded in Los Cabos BCS in 2013., IcyShot celebrates all moments with you through the unconventional frozen cocktail, in the form of a palette. 

Service

CDMX

E-Commerce Store

Platform

Shopify

Year

2020

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E-COMMERCE STORE:

CDMX is rich in culture, for it is also the capital of Mexico. The aim to for the   

E-Commerce store is not only to showcase their key product 12PACK, but also to implement the new marketing initiatives for the summer 2020. 

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The FOCUSED GROUP surveys for CDMX centered around the price and promotion of the products, for an effective sale and advertising strategy. 

One of the key objectives for CDMX e-commerce platform is facilitating access to the several different key products and loyalty program, under a dynamic navigation scheme. It must maintain an easy & clear  journey for all customers. 

The visual follows the Summer concept, as the store launched in July, with a secondary vivid color palette and food-magazine-styled images. 

The online store is complimented with the launch campaign, reinforcing the strategy to reach the target- market and achieve monthly sale target for CDMX.

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... A dynamic navigation scheme

maintaining a clear purchase journey . 

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... time-efficient loading, friendly interface, maintaining a clear user journey during their visit. 

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Image by Anatasiya Pavlova - Benigno Hoyela - Crina Parasca - Klara Kulikova - Lisa Yang - Samantha Gades - Seniia Volkova - Content Pixie - Polina-Raevskaya - Taylor Simpson - Jacalyn-Beales - Ful-Fille - Dominic Swain - Claire Ward